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Title:
Rules for revolutionaries : how big organizing could change everything
Author(s):
Bond, Becky,
ISBN/ISSN:
9781603587273

1603587276
Personal Author:
Physical Description:
xx, 200 pages ; 22 cm
Contents:
You won't get a revolution if you don't ask for one -- The revolution will not be handed to your on a silver platter -- The revolution will not be staffed -- Fighting racism must be at the core of the message to everyone -- Get on the phone! -- The work is distributed. The plan is centralized -- The revolution will be funded, by small donations -- Barnstorm! -- Fighting the tyranny of the annoying -- Give away your passwords -- Don't let the perfect be the enemy of the big -- Learn the basics of good management -- If there are no nurses, I don't want to be part of your revolution -- Grow complexity by solving problems as they arise -- Only hire staff who embrace the rule "the revolution will not be staffed" -- Best practices become worst practices -- The revolution is not just bottom up; it's peer to peer -- Repeat "Rinse and repeat" -- There is no such thing as a single issue revolution -- Get ready for the counterrevolution (to include your friends) -- Put consumer software at the center -- People new to politics make the best revolutionaries.
Abstract:
"Rules for Revolutionaries is a bold challenge to the political establishment and the "rules" that govern campaign strategy. It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: a technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings--in an effort to put Bernie Sanders' insurgent campaign over the top. Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of "Big Organizing" that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run. Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations--and points the way forward to a future where political revolution is truly possible."-- Publisher's description.
Added Author:
Pub Date:
Chelsea Green Publishing, [2016]

©2016.
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Central - Houston Public Library Adult Non-fiction Book 323.042 B711
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Henington-Alief - Houston Public Library Adult Non-fiction Book 323.042 B711
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Young - Houston Public Library Adult Non-fiction Book 323.042 B711
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Summary

Summary

Lessons from the groundbreaking grassroots campaign that helped launch a new political revolution

Rules for Revolutionaries is a bold challenge to the political establishment and the "rules" that govern campaign strategy.

It tells the story of a breakthrough experiment conducted on the fringes of the Bernie Sanders presidential campaign: A technology-driven team empowered volunteers to build and manage the infrastructure to make seventy-five million calls, launch eight million text messages, and hold more than one-hundred thousand public meetings--in an effort to put Bernie Sanders's insurgent campaign over the top.

Bond and Exley, digital iconoclasts who have been reshaping the way politics is practiced in America for two decades, have identified twenty-two rules of "Big Organizing" that can be used to drive social change movements of any kind. And they tell the inside story of one of the most amazing grassroots political campaigns ever run.

Fast-paced, provocative, and profound, Rules for Revolutionaries stands as a liberating challenge to the low expectations and small thinking that dominates too many advocacy, non-profit, and campaigning organizations--and points the way forward to a future where political revolution is truly possible.


Reviews 2

Publisher's Weekly Review

Bond and Exley, senior advisors on the Sanders presidential campaign and the primary architects of the campaign's national grassroots efforts, distill the organizing techniques they employed during the hard-fought Sanders-Clinton Democratic presidential primary. Bond and Exley argue convincingly that the old-school organizing techniques embodied in Saul Alinsky's classic Rules for Radicals fall short in the 21st-century age of social media. They divide their commentary into 22 rules, illustrated by examples from the campaign. They cover basics like fund-raising, phone banking, and intraorganization communication, but the heart of their theory is "big organizing." The idea is that people will organize around issues that are fundamental and speak to "big target universes," such as making public college free, or providing universal health care. Along with identifying issues that matter to lots of people, the new rules embrace a structure that gives power to volunteers. Bond and Exley also argue that good management is not counter-revolutionary and note the dangers of management by consensus. The successes of the Sanders campaign gives credibility to this new organizing paradigm, and Bond and Exley's valuable and pragmatic road map will appeal to those interested in social change, whether they're organizing presidential campaigns or neighborhood efforts. (Nov.) © Copyright PWxyz, LLC. All rights reserved.


Choice Review

This is the story of how the Bernie Sanders presidential campaign organized and mobilized legions of volunteers with only a skeleton staff. It's an exciting story, well told, and a welcome addition to the literature on campaigns, mass political participation, and social movement mobilization. Accomplished organizers, the authors found their vision swept up in the energy and activism of volunteers. The Sanders campaign upended people's understanding of how to win electoral campaigns and rewrote the rules for how to tap the enthusiasm of massive numbers of people and focus their energy into a coherent movement. There are lessons here for all movement efforts: under what conditions can a shared experience of injustice lead to collective identification? How do people convert that energy into collective action, leading to electoral wins? Not content to wait for marching orders from the national office, legions of bright, energetic volunteers formed electronic support networks across the country and developed many of the techniques that the campaign then took to scale. The work is a breath of fresh air and highly recommended. Summing Up: Highly recommended. All readership levels. --Doug R. Imig, University of Memphis


Table of Contents

Preface: Beckyp. xiii
Preface: Zackp. xvii
Why Big Organizingp. 1
The Rules
1 You Won't Get a Revolution If You Don't Ask for Onep. 11
2 The Revolution Will Not Be Handed to You on a Silver Platterp. 17
3 The Revolution Will Not Be Staffedp. 25
4 Fighting Racism Must Be at the Core of the Message to Everyonep. 36
5 Get on the Phone!p. 41
6 The Work Is Distributed. The Plan Is Centralizedp. 49
7 The Revolution Will Be Funded-by Small Donationsp. 64
8 Barnstorm!p. 72
9 Fight the Tyranny of the Annoyingp. 83
10 Give Away Your Passwordsp. 90
11 Don't Let the Perfect Be the Enemy of the Bigp. 95
12 Learn the Basics of Good Managementp. 109
13 If There Are No Nurses, I Don't Want to Be Part of Your Revolutionp. 116
14 Grow Complexity by Solving Problems as They Arisep. 120
15 Only Hire Staff Who Embrace the Rule "The Revolution Will Not Be Staffed"p. 133
16 Best Practices Become Worst Practicesp. 139
17 The Revolution Is Not Just Bottom Up; It's Peer to Peerp. 145
18 Repeat "Rinse and Repeat"p. 153
19 There's No Such Thing as a Single-Issue Revolutionp. 159
20 Get Ready for the Counterrevolution (to Include Your Friends)p. 163
21 Put Consumer Software at the Centerp. 166
22 People New to Politics Make the Best Revolutionariesp. 177
This Is How We Winp. 183
Acknowledgmentsp. 189
Timelinep. 197

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