Learn how to create a brand that stands the test of time. Branding thought leader Soon Yu provides a framework for building iconic brands. Some brands stand the test of time. They stick around, through market fluctuations and shifts in consumer preference and demand. But what makes a brand timeless? Is longevity something you can control? Join thought leader Soon Yu, author of Iconic Advantage, in this LinkedIn Learning course on creating brands that last. He provides a framework for identifying what's unique about your brand-whether it's your story, your benefits, or your design-and creating timeless distinction through noticing power and staying power. Plus, learn how to take your brand to a wider audience by building your scaling power.

Boost your competitive advantage by building a culture of trust and well-being. Learn how to connect to your purpose as a leader and adopt a human-centered view of management. View Sesil's LinkedIn Newsletter What keeps certain companies standing strong year after year, while others fall away? While myriad factors contribute to a company's longevity, the presence-or absence-of caring and compassionate leaders plays a particularly critical role. The future of business requires organizations to adopt a human-centered view of leadership. In this course, Sesil Pir shares strategies designed to help you connect to your purpose as a leader and build more sustainable organizations. Sesil provides a historical view of leadership and management and highlights new perspectives that challenge the status quo of work. She introduces the core human attributes necessary for human-centered leadership and shares inside-out and outside-in interventions for supporting the development of trust-based environments.

Genius is more than talent, IQ, and grit. In this audiobook summary, examine key traits of genius. Explore what you can learn from brilliant minds that have changed the world. In his 2020 book, The Hidden Habits of Genius: Beyond Talent, IQ, and Grit-Unlocking the Secrets of Greatness, Professor Emeritus Craig M. Wright shares his formula for greatness and traits that contribute to it. Tune into this audiobook summary from Next Big Idea Club to hear Professor Wright share five key insights from The Hidden Habits of Genius: Beyond Talent, IQ, and Grit-Unlocking the Secrets of Greatness. Find out why genius can be so difficult to measure, then explore several traits that are common to all of history's most brilliant minds. Learn how doing things consistently, but in an unorthodox fashion, builds a lifestyle that is both habitual and creative. Plus, discover how setting goals that are always just out of reach is a great way to stay motivated and may also be a recipe for longevity. This audiobook summary was created by Next Big Idea Club. We are pleased to host this content in our library.