Learn how to create a brand that stands the test of time. Branding thought leader Soon Yu provides a framework for building iconic brands.

Some brands stand the test of time. They stick around, through market fluctuations and shifts in consumer preference and demand. But what makes a brand timeless? Is longevity something you can control? Join thought leader Soon Yu, author of Iconic Advantage, in this LinkedIn Learning course on creating brands that last. He provides a framework for identifying what's unique about your brand-whether it's your story, your benefits, or your design-and creating timeless distinction through noticing power and staying power. Plus, learn how to take your brand to a wider audience by building your scaling power.